Marketing and International Business
Here, the main areas of experience are in:
- business-to-business marketing, in particular distribution strategies and customer-client relationships.
- marketing planning, both at strategic and operational level.
- internal marketing, especially relationships between marketing and other functions such as production, NPD, finance, sales.
- international business, including exporting, international strategic alliances and understanding services.
One of the directors, Viv, speaks fluent German and has an excellent knowledge of the business environment in Germany.
Clients include School of Marketing and International Business at Victoria University Wellington, Fiordland College and Department of Conservation.
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