Academic Research

As well as carrying out research in engineering and marketing, we are experienced in providing research advice to academic staff and to research students. For example, we have advised many academic staff on their research areas and methods, as well as on ways of improving their research standing. With the arrival of Performance Based Research Funding in New Zealand, universities and their academic departments gain financially when their staff perform well in research.

With research students we have acted as supervisor or adviser, advising on research literature, methodology, guiding the generation and analysis of data, critiquing draft versions of theses.

Both directors have written numerous journal articles, conference papers and reports for industry.

Clients include the Department of Design Studies at the University of Otago, the School of Marketing and International Business at Victoria University Wellington, the Foundation for Research Science and Technology.